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We have an active and trusted database of furniture and home décor manufacturing companies, wholesale vendors, and distributors seeking to hire independent furniture sales reps to promote their furniture product and service lines to department stores, wholesale and retail furniture stores.

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The Furniture And Home Décor Industry

Expand Furniture and Home Furnishing Sales with Manufacturers Reps

In 2015, the furniture industry has over 17,000 companies (Dept of Labor stat) in the furniture and related product manufacturing meeting the office, educational and home furnishing markets. Between offshoring and the 2007-2008 real estate market contraction, the industry saw a slide from the almost 24,000 companies to the current levels, which have held fairly steady since 2013.

Today the remaining and start-up enterprises meet the demands of the many niche markets from outdoor furniture market, office and educational furniture to the home furnishing market. Within each of these markets is a wide variety of targets, from national retail box store furniture, custom furniture makers focusing on regional markets, to the high-end fine furniture stores. Even the outdoor furniture market has a range of markets from teak garden furniture to government and commercial demand for industrial strength steel or concrete furniture. To pursue their niche markets, furniture manufacturers can use in-house sales personnel, ecommerce websites, dealers, or independent sales reps.

Getting your furniture and home furnishing products into the right businesses requires strategic marketing and knowledge of the potential market pitfalls. Territorial growth and market penetration are accomplished readily with experienced furniture sales reps. Check out RepHunter today to find your next furniture or home furnishing sales representatives.

Did you know?

  • The top furniture centers in the US are Atlanta, Dallas, Las Vegas and High Point, NC.
  • In 2020, the United States was the leading importer of furniture from the rest of the world, with an import value of around 54 billion U.S. dollars.
  • The Tupelo Furniture Market, located in the upholstery capital of the world, attracts 500 - 800 exhibitors from around the globe and 30,000 furniture buyers.
  • The Las Vegas Market is the only major market in the western US offering a unique cross-section of furniture, home décor and gift manufacturers.
  • As of 2020, the average expenditure per consumer unit on furniture amounted to around 534.17 U.S. dollars in the United States. In comparison, this figure was significantly higher in affluent households where the average annual spend on furniture amounted to 1,092 U.S. dollars in 2019.
  • On the average, from 2017 to 2021, furniture and household equipment accounted for between 3.3% to 3.8% of annual household expenditures (Bureau of Labor statistics).
  • The household industry is the industry most affected to the up or down business cycles - affecting employment in the upholstery, woodworker, furniture finishers and wood machinist sectors.
  • Desire for customization, environmental awareness and social concerns about inhumane work practices around the world are driving consumer demand for furniture made in the USA.
  • Independent Reps in the Furniture And Home Décor Industry

    Furniture sales reps connect large home furnishing manufacturers and small custom cabinetry and furniture shops alike to new market niches or expand market penetration to a mix of retail and government buyers as well as the contractors/architects/interior designers channels. As quality and design tastes change and social concerns for the environmental impact and employment practices increase in the US, new “made in the USA” furniture manufacturers are opening their doors and need a sales forces with a high level of marketing experience, understanding of the home furnishing, commercial and educational furniture industries, as well as their furniture business relationships.

    Since 2015, the furniture industry has outpaced the overall US economy, growing at a rate of 6-7% a year. The growth is driven in a large part by dining room and bedroom furniture sales. With furniture being largely a discretionary spending market, it is affected by consumer reaction to national and international economic events. However, downward trends in the Chinese market may favor US manufacturers with less expensive fabrics and consumers with lower prices on furniture.

    Connecting with experienced furniture manufacturer sales reps or agencies with the connections to furniture and home furnishing retailers, interior designers and architects, or independent furniture dealers is one way to increase furniture sales into new markets. These independent reps bring their product training, cold-calling presentation and negotiation skills to help both established furniture manufacturers and start-up small or custom furniture makers reach new markets and expand their regional presence. Sales reps help increase sales, give feedback on pricing and changes in market taste. With their profit motive, reps normally keep sales expenses down and ROI up compared to the overhead of an in-house sales force.

    Just the size of furniture products alone leads to distribution challenges, especially if you are also handling the legal complexities of the export market. Furniture sales online has met greater resistance than many markets due to customers desire to see and feel the quality and comfort of their next furniture investment. This means the brick and mortar sales outlets, the traditional sales territory for independent sale representatives and sales rep agencies, will remain players in the industry for the foreseeable future.

    Commission-only, furniture manufacturer sales reps can provide manufacturers with the sales experience and expertise for all the niche furniture markets. To get your domestic and commercial furniture products into new markets quickly, independent furniture sales reps may well be your best leverage point to greater profits. The experience furniture sales reps have finding sales outlets in large and small sellers provide economic benefits to the wine industry.

    RepHunter makes it easy for furniture manufacturers, interior designers, and home furnishings producers (Principals) to connect with independent sales reps through our easily searchable database.

    For Principals looking for furniture sales reps, RepHunter's database is full of commission-only rep profiles of reps who are actively looking for new furniture lines and home furnishing sales opportunities.

    Sign up with RepHunter today and meet your next sales reps as well as your business sales goals.

    RepHunter is the top online independent sales rep directory. Get started today by registering, creating your profile and searching our database.

    Find Independent Furniture Sales Rep Job Opportunities

    Between the housing market ups and downs and the changing tastes of the Millennial buyers, the furniture industry is still experiencing change. Strong furniture manufacturers that survived the soft market following the 2007 housing downturn are now experiencing new competition from new small furniture manufacturers who can quickly adapt and cater to local, custom or the Millennial market. Both the established furniture manufacturers and small enterprises look to independent furniture manufacturer sales reps to expand their markets.

    Where can you find furniture lines to add to your portfolio that will help you make the most possible commission as an independent sales rep? Check out the tips from RepHunter below and learn how to improve your sales rep opportunities.

    Multiple Marketing Approaches

    The furniture trade shows in Atlanta, Dallas, Las Vegas, New York or High Point, NC definitely offer opportunities to connect with national and international furniture manufacturers and keep a pulse on the market. However, they take an investment in time and money and are seasonal. Online sales rep directories like offer independent sales reps and sales rep agencies a year round opportunity to keep your profile in front of manufacturers who are actively looking to expand their sales force.

    Relationships Count

    A quick scan of “furniture sales rep wanted” ads shows that, besides the market pressure to expand into new geographical markets, manufacturers are looking for reps who have solid relationships with key retailers in their area. Custom furniture enterprises look more for the sales reps with connections to the area interior designers and custom home contractors as well as the boutique high end furniture retailers.

    Picking up additional home furnishing manufacturers’ lines can increase your income where you see the ability to match the home furnishing styles to the markets your current furniture retailers are targeting. Search in your territory for companies looking to expand their product lines who can add home furnishing products to enhance the variety of their offerings. Identify where you have current clients with specific needs and add lines based on that.

    Understanding the Market Niches in Your Territory

    With multiple markets of kids furniture, outdoor furniture, ranges of formal to informal styles of home furniture, and the niche markets of bedroom, dining room and entertainment/home theaters, sales reps need to assess which markets are the most active in their territories and cater to those buyers markets.

    The furniture and home furnishing markets are also one of the most fractured in terms of where buyers are found. In every territory there are large retail buyers, high-end retailers, architects and interior designers as well as contractors who buy in bulk to service commercial customers in the hospitality, health care industries and government agencies. Matching manufacturers to local buyers is not easy, which is a prime reason manufacturers rely on the “boots on the ground” - independent furniture sales reps - to create and service markets in a competitive and growing sector of the economy.

    Connect with Home Furnishing and Furniture Manufacturers

    At RepHunter, you create your spirits or wine sales rep profile - sell your experience and your knowledge of the wine markets. Search our database to find wineries, licensed importers and wine distributors looking commission-only for sales reps or sales rep firms like you.

    Click on the button below to create your simple RepHunter profile, and quickly start making profitable contacts with home furnishing and furniture manufacturers today!

    Sign up now!